So Google gets a new CEO, and the leaders form a parent company named Alphabet.
I've written quite a lot about Google's ability to change, and pressure reinventing themselves out of being an ad agency.
Looks like they've come to the conclusion that they can't. Google will remain Google, and Alphabet will be... Something else?
The real question is, if you don't change the people in charge, will you be able to do new things?
Time will tell. One thing is certain: They have enough cash to begin with.
