Said Andrew S. Tanenbaum, back in '96.
Netflix's CEO, when asked about their concept of sending DVDs and return envelopes to subscribers, quoted him as inspiration - Back in 2002, I was in Boston , lecturing about telephony switches test simulators, and discussed that quote with a manager from Intel when speaking about big bandwidth networks and the fact that they might replace physical media, eventually.
Few years down the road, and looks like Amazon were listening: http://aws.amazon.com/importexport/.
Thanks to Boaz Ziniman, zend's cloud expert, for the link.
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