During every company's life cycle, there comes a time where you have to think about strategy.
Where do you want to see your company a year from now? Five years?
The same applies to your product. Though product vision inherits deeply from the company's vision and strategy, sometimes the best ideas could come from the product itself. An accelerator for these ideas could come by approaching your own product like a kid approaches a box filled with Lego pieces.
Try tearing apart your product into its essential components. Find a feature piece, and see what you can do with it.
This is how Amazon kicked off their AWS product...
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