Wednesday, April 17, 2013

The two syllable rule.

Just a thought:

What do google, facebook, linkedin, twitter, tumblr, mailbox, dropbox, flickr, yahoo, wordpress, youtube, blogspot, eBay and many other internet giant have in common?

Two syllable names.

Easy to transform into a verb (Google me), easy to remember, catchy.

34 out of the 50 most popular sites in Alexa's index have two syllable name.

If you're aiming high, this should be part of your naming strategy.

Of course, there are recent exceptions, like pinterest. But those are exceptions.
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3 comments:

  1. ZokayaApril 17, 2013 at 6:22 AM

    Hi Yuval,
    Good observation! Just to clarify, Pinterest is actually a two syllable name as well. In American pronunciation, the first 'e' would not be pronounced, making it 'pintrest'.
    Hope all is well,
    Martin

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    Replies
    1. yoyoyoApril 17, 2013 at 6:38 AM

      Hi Martin,
      Even better!
      Thanks for the feedback.

      Delete
  2. Moshe KaplanApril 18, 2013 at 1:34 PM

    Actually, now you know why Sean Parker's greatest contribution to FB was the removal of the "the" :-)
    http://www.youtube.com/watch?v=dU6scly2AFU

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