Tuesday, January 14, 2014

You can stop developing your product now, thanks.

Once a startup's MVP has been released, there's always the question of what's next.
A lot of startups tend to use the time after sorting out the quirks and the bugs to develop more features and enrich the product.

But sometimes, adding more features to your product before even finding out what works will only distract your new users, who are trying to get to know your product.

A good example might be Google Plus vs. Twitter.

Twitter has remained essentially the same as it's been since its inception. Google Plus has overhauled completely more than once, and is crammed with tons of features. While Google stuffed its social network with more and more features (Share and video and an amazing image viewer and more menus and what not), and how to implement them different than Facebook, Twitter focused on refining its mobile and web experience.

So next time your R&D department got spare time, have them improve performance, clean up code and take care of automation and scale rather than add more buttons and features that might just make your product too rich and too redundant.

Your users will appreciate more if they wait 1 second instead of 5 for a response rather than another copycat feature.

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