This is even harder when you're an anonymous, bootstrapped startup (Like us at InsideMy.co:)), without much budget for marketing but your precious time and some change for your servers.
So how DO you reach critical mass?
One way is to tediously knock on doors. Keep on the momentum, send more mails, gather clients one by one, and hopefully you'll have enough so the business starts 'driving' itself.
The other way would be cooperating with someone big that can carry you. If you can help their customers and convince their gain from you, as well as quantify it (How much traffic they will gain, money, more customers etc.), you might be in for a nice ride.
This also requires knocking on doors, and some careful management - Especially since if your idea is good, it might just get stolen.
The most important rule - Believe in yourself, and your product, but if you want to 'ride the whale', concentrate on what him and his customers gain.
That might save you a lot of door to door sales.
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| Whale |
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