The instant presentation effect

This week I've attended a strategic brainstorming session.
During this session, we divided our group into smaller groups, each with the task of analysing strengths and weaknesses of a certain solution.
While most of the groups wrote down their notes in their notebooks, and presented their outcome while reading from it, I took a laptop, and jotted down the team's effort into a 6 slide power point presentation in our company's template:

• Topic slide - Solution name
• Solution main principals
• Customer analysis
• Strengths
• Weaknesses
• End slide ('Thank you').

Coming up with a structured presentation was far more effective than reading your conclusions. The impact was immediate, and the message was clear.

And it wasn't more complicated than writing down your ideas.

Give this method a shot the next time you brainstorm. Your message might become much more effective.

For more ideas about how to write effective presentations, my friend Jan Schultink has a great blog (And presentation design company :)