Moonshooting.

Well, looks like there's a new buzzword in town: The moonshot.

The basic term means that instead of thinking how to solve a problem incrementally (Improve by 10%), you try to think how to solve it 'exponentially' (Improve 10 times instead).

Though there are already 'exponential thinking' courses taken at universities, Wired had a special issue about 'thinking big', and a nice website with all sorts of neat videos from top scientists and CEOs about how the world's problems are going to be solved in the coming years.

The way I see it, in today's world, this type of thinking is essential in today's scale factors. If you work in the b2c business, and solve a problem with data, you already need to think by millions and millions of transactions - That's exactly the 'big data' thinking.

So the next time you think about a redesigning your system for performance, try to think how it would handle 10 times more users. or 1000. or 1000000. The world has gotten big, it's time to scale our thinking as well :)