Behold, the future!

This week, I've spent two days at the Google TLV Campus, participating in an amazing workshop given by Prime design studio.
Though I'll probably cover the workshop in another post (Waiting for 'official' photos), I would like to share one significant insight I've got:

During brainstorming for our workshop project's specs and features, Omri (Prime's CEO) sat with us, and while we were looking at a certain concept, asked us to look forward to the future of that product. What would such a product do 10 years from now? 20 years?

So we sat down, throwing down sci-fi inspired ideas ranging from laser grids and quad-copters to terra forming robots (Yes, it was THAT crazy).

[Side note] The two basic rules of brainstorming are: Write down everything, and never argue. Anything is possible during brainstorm, even the most ridiculous ideas.

After that, we looked at the result, and understood what we'll be working on. And though it was different from the original project and looked a bit like a moon shot, it started to seem possible, and the end result (And presentation) was awesome.

After contemplating on the whole process, I've come to realise that we almost never look at our product 10 years from now.

And we should, because a lot of those features could be implemented today. 

Successful companies are great at this, because they create the future of products now. The best example is Apple, but in a smaller scale, Waze, Nest and 23andMe are great examples as well.

Show your customers the future they want, and you will own it.

The future, according to us. Visioned product is top left.