A lot of times, when we demo our system to decision makers, they are really impressed with our ability to analyse their data and display it in graphs.
However, while increasing credibility and showing our software's lovely abilities, graphs have a learning curve, and sometimes it takes an expert to analyse graphs and conclude the necessary conclusions. While we accompany our clients during the initial use of the system, not too many of them are keen to learn the delicate art of data analysis, even if it looks great.
This is why we're starting to move towards insights. Instead of showing a scatter chart with quadrants and let the customer deduct where each group is located, we can display them a summary, showing each group's grade - This group consumes too much energy in relation to its throughput. this one is more efficient. A link to the graph is attached, for credibility, however once the customer trust your system, he won't even need it.
Build trust with your customer, and then only show him the bottom line instead of confusing him with complicated visuals. He will feel better treated as a decision maker rather than one of your analysts.
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