That Magic Factor

Apple came out very strong from yesterday's event.

Though nothing's really new (Macbook model was long due, though it's much more stunning than I've expected), there is one thing I take from this:


The Magic Factor.

Watch wearables, and successful ones, exist for years now. Garmin, Pebble, Android wear - They're all there. But still, none of them generates the excitement that the Apple watch does.

Than I've looked at last year's major Apple releases, and found out that each year, there was a feature released that was either magical or breakthrough - None of the competitors had it, and it worked like magic:

- Retina screen (iPad and than Macbook Pro)
- Macbook air battery life
- iPad mini form factor
- Touch ID
- iMac 5K
(And now) The watch, force touch, HR monitor, research kit...

Apple seems to have a 'game changer' out at least once a year. One thing that creates a buzz. When was the last time you were THAT excited about a product from Microsoft, Samsung or Google?

My Next Laptop